Marketing Portfolio
Julianne Phillips
VisperaProductions@gmail.com | 443-413-0160 | Fallston, MD
Marketing Samples
Social Media
Briarcliff Apartments
Briarcliff Instagram was started in 2023 and social media was used primarily to promote internal events to residents. In 2024, the goal became to shift from retention-based messaging to conversion-oriented content that supported lead acquisition.
Instagram Metrics
March 2025-June 2025 ~ Compared to same period previous year
Views: 2,999 Increased 126.2% | Reach: 91 Increased 5.8% | Profile Visits: 110 Increased 31%
Facebook Metrics
March 2025-June 2025 ~ Compared to same period previous year
Views: 5,408 Increased 47.6% | Reach: 849 Increased 36.9% | Profile Visits: 899 Increased 28.61%
Social Media-Driven Traffic
January 2024-June 2024 ~ Compared to same period in 2025
2024 | Unique Visitors: 44
2025 | Unique Visitors: 111 Increased by 158%
Briarcliff Apartments
#WellnessWednesday
Launched #WellnessWednesday campaign to boost engagement & facilitate a healthier lifestyle among residents
Secured partnerships with Anytime Fitness Sparks & Timonium locations and OneLife Fitness Hunt Valley through campaign outreach
#FeatureFriday
Launched #FeatureFriday campaign via Facebook & Instagram to showcase amenities, trim levels, apartment highlights, local businesses and special offers in order to drive engagement and increase occupancy interest.
FeatureFriday to showcase grill amenities
Showcased the updated trim level
Promoted our resident referral offer to residents
Email Marketing
Briarcliff Apartments Newsletters
Newsletter Examples: March 2025 | April 2025 | May 2025
Consistently maintained 50-56% open rates and 5-7% CTR exceeding industry averages for residential property emails.
March 2025
Delivered: 1,027 | Open Rate: 56% | CTR: 5%
April 2025
Delivered: 1,010 | Open Rate: 54% | CTR: 7%
May 2025
Delivered: 1,010 | Open Rate: 55% | CTR: 6%
Marketing Materials
Briarcliff Apartments
2023-2025
Designed and distributed marketing materials such as event posters, review cards and branded merchandise.
Event poster for resident appreciation pool party
Event poster for resident Halloween event
Brochure front
Brochure back
Designed & ordered cutting board move-in gift
Close-up of cutting board move-in gift
Branded hand sanitizer for giveaways/promotional events
Move-in gift for resident with pets - a branded bag dispenser
Review cards to generate more Google Reviews (front)
Review cards to generate more Google reviews (back)
Festival
September 28, 2023
Designed, sourced and ordered the following marketing materials to assist with promotions and advertising.
T-shirt, stickers & coozies designed & ordered for raffle and promotional giveaways
Closer look at front & back of coozies
Designed & ordered T-shirts for festival to raise funds, for brand recognition and sponsorship leverage
Stage banner designed & printed for title sponsor
Pumpkin patch banner designed & printed for partner
Brochure (inside)
Brochure (outside)
Towson Hockey
2017-2023
Created promotional graphics to drive attendance and player visibility. Photographed home & away games for use on social media and recruitment efforts.
Events
Cockeysville Fall Festival September 28, 2024
Festival Event Coordinator
Spearheaded the comprehensive planning, coordination, execution, fundraising efforts and marketing/advertising for a community benefit festival attracting ~1,500 attendees supporting the Cool Kids Campaign, a 501(c)3 nonprofit dedicated to supporting pediatric oncology patients, survivors and their families.
By the Numbers:
Festival Revenue from ticket sales, vendor booths and vendor deposits: $4,988.16
Total Sponsorships Acquired: 13 (see 2024 sponsors here)
Total Money Fundraised: $7,500
Total Attendees: ~1,500 (4.5k interested on Facebook)
Total Vendors: 54
Designed & Created Festival Website: www.cockeysvillefallfestival.com
Event Photos
Websites
Designed and launched websites using Wix, optimized on-page SEO, provided several photos for aesthetic and integrated social media platforms for cross-channel visibility
Cranbrook Shopping Center | Visit Site
Gebhart Properties | Visit Site
Cockeysville Fall Festival | Visit Site
Editorials
Freelance Photographer
Traveled to high profile equestrian events and shot on assignment for international and local publications. Delivered editorial-quality images for event features and storytelling.
Equestrian Life (AUS) May 29, 2025 - Read Here
Horse & Pony Magazine (NZ) June 5, 2019 - Read Here
Equestrian Life (AUS) February 8, 2019 - Read Here
The Equiery (Md., USA) June 28, 2018 - Read Here
The Plaid Horse (USA) May 3, 2018 - Read Here
Published in Equestrian Life & Plaid Horse magazine in April 2018
Published in The Equiery covering Maryland riders in Fair Hill International in October 2018
